The Legal Risk of Social Media

Hello everyone! welcome back to my blog ! This week I will talk about the legal issues that might generate through social media. People often say whatever they want on the internet because they think they will not be responsible of any words they say. But that’s wrong, throughout the popularity of social media especially twitter and facebook

This youtube video provides the perfect case of how social media can go terribly wrong, lawsuit can be caused and someone will be account for their action.

My selected organisation will be Mcdonalds

Reputation Risk

A post on the internet can do a lot of harm to mcdonalds, remember the video on youtube about how putting mcdonald’s food inside jars and leaving it there for days without them showing any sign of decaying? I will supply the video at the end of the paragraph incase any of you are interested. Other then videos, posts or tweets can also harm mcdonald’s reputation in many ways. Such as posting pictures of food served with insects or disgusting environment inside mcdonalds. These information online can really do a great deal on destroying mcdonald’s reputation.

Confidential Information Risk

Employees of mcdonald can provide confidential information that mcdonald’s doesnt want the world to know. Just a simple tweet is just as affective as jumping on stage during the olympic open ceremony. Information that is on the internet can spread by users sharing posts, media quoting, and etc. Special recipe or procedure of certain action that should remain confidential can be at risk due to how effective social media can be.

What should mcdonald’s address on social media policy

In my opinion, certain agreements such as confidential agreements should be sign in order to get rid of the risks. Social media policy should address both internally and externally, action should be taken so that people will know that there is actually law on social media.

Thats all 🙂 I will see you next week


Benifits and Risks of Enterprise 2.0

Hello guys, it is good to see you guys again here!  In this week’s post , I will be introducing the benefits and risks of Enterprise 2.0 implementation using case study AT&T . However, not every single benefit and risk are covered, I will just point out the really useful ones to help me explain the whole concept of how Enterprise2.0 can be both beneficial and harmful.

Case description

Initial response or demand was weak in that people didn’t really understand the need back in 2003. For over a year, the implementation struggled to get traction but when it did; demand sky rocketed. Collaborative spaces, meeting spaces, web conferencing and shared document spaces started movement. As with many implementations, it’s the small value add components that add up with volume. Sharepoint is considered the tool not really a product. Products are what you can do with the tool. Additional products and services were added as the implementation progressed. Services like search, PDF creation, and vanity URL are just a few add on services. The entire customer experience was reviewed from the initial knowledge that the tool existed to the killing of a decaying collaborative site. The goal was to create a single customer experience model that could be scaled as the user base grew from 100 to 60,000.

Today, a new set of tools are being added including blogs, wikis, professional profiles, and many others. While some are inside the Sharepoint offering, many will be provided through development and open source. As we progress, the key will be to bring all of these tools together into a single offering for many-to-many communications. Cost transformation and business speed are the two principle problems being addressed with the portfolio.

Enterprise 2.0 solution

The case study picks up after two years of implementation with little adoption by the business and technology communities. In 2004, another group with experience in deploying mass adoption software was brought in and asked to take this application to the scale defined by “mass adoption”. The main metric of progression will be the collaborative site count. Teams, group, and individuals can order a collaborative site which allows for group communication. At the time of only 100 collaborative sites had been built. This is similar to the five other implementations seen by the author. After implementing the core business model described below, the site count has increased to around 13,000 with around 3.5 Million page views per month. The number of document objects stored within the collaborative solution is over a million. Social Software is considered a subset of Collaborative Solutions and this group has now picked up the Social Software rollout deployed at the enterprise level.

The enterprise solution is actually a portfolio of solutions built on top of vendor products and open source. Microsoft’s Sharepoint and MOSS provide the core collaborative solution set. Confluence Wiki Software was also purchased for the Enterprise Wiki and various Open Source solutions provide the additional enterprise social software (Drupal, Roller, etc.)


  • Over 37,000 Collaborative Sites growing at 124%
  • Over 4 Million Documents Housed and Managed
  • User Awareness of 98% of Total Population
  • Average 8 Million Page View per Month
  • Intranet Replacement
  • Documented Reduction of Staff (Web Developers)
  • Servers Retired (Cost Transformation)
  • Speed of Business and Decision Making

However, there are still disadvantages of using Enterprise 2.0. Throughout my research I found out Enterprise 2.0 can do damage because of:

  1. Spread of rumours (Rapidly).
  2. False information .
  3. No long term plan or budget.
  4. Security Issues
  5. Reliability

Thank you all for attention! See you guys next week.

How can Web 2.0 helps to enhancing your personal productivity?

Hello everyone ! Its good to see you guys here again!! this week I will talk about how can web 2.0 tools assist with your own personal productivity.

Web 2.0… What is it’s usage and what is the difference between Web1.0 and Web2.0? Well, this is a commonly asked question to someone who might not know about the term “web2.0″. However, those who didn’t know what’s the definition of web2.0 might have already use it on a daily basis. Facebook, Twitter, Skype, Wikipedia, Youtube, and even WordPress is a part of the Web2.0 family.

According to wikipedia, “Web 2.0 is a concept that takes the network as a platform for information sharinginteroperabilityuser-centered design,[1]and collaboration on the World Wide Web. A Web 2.0 site allows users to interact and collaborate with each other in asocial media dialogue as creators (prosumers) of user-generated content in a virtual community, in contrast to websites where users (consumers) are limited to the passive viewing of content that was created for them. Examples of Web 2.0 include social networking sitesblogswikisvideo sharing sites, hosted servicesweb applicationsmashups and folksonomies.


Web 2.0 enhancing personal productivity

Social media plays a big part in nowadays digital environment, online presence is now more and more important. From my personal research and analysing those data. I have came up with some Web2.0 tools that are useful and has been used by me inorder to achieve good productivity.


Google Scholar

Great tool for academic research, finding useful references, and published books. Throughout my bachelor degree, google scholar is  the second most useful reference source other then library. Its keyword search engine using google spider is just easy to use and accurate.



Google Docs

Useful tool for editing and creating documents online and also collaborating with others in live. Offers free storage and web-based office suite. I have been using google docs as a collaboration tool during my studies, almost every group that I have been a part of choose to use google docs as the main media of exchanging information. The reason is obvious, it is cheap and productive.


Signing up on Line

For the second part of the weekly activities, I have sign up to an instant messaging application named LINE.

Apparently, it is similar to whatsapp that offers functionality such as messaging, sending cute icons, and calling. However, the interface and stickers provided inside Line is a lot more cuter than whatsapp. It allows me to upload gallery and sending video and voice messages, which is quite useful on irritating my friends. Amazingly, it has a feature similar to Facebook’s Timeline that allows me to check on my friends’ updates and albums. I am also capable of posting my own status using this application. Overall it has been a great experience using this application and I will continue using it from now on.

(An example of Line’s interface)


Thanks for spending your time on my blog, I will see you next week!

what makes a blog successful

Welcome to my blog ! My name is Jason. I am  post-graduate student who have no IT background at all.(Just graduated from QUT under-graduate business degree).

The purpose of this blog is to express my personal passion and for my calss Enterprise2.0 aswell.

First of all, this blog post will be discussing  some useful tips, which will also be my strategies of blogging that i have came up with and also introducing strategies on how to obtain leadership.

What are the tips for writing a good blog?

Through out my research on writing successful blog, i have came up with tips that I think are important and those tips will be constantly practiced through the life of this blog.

1. Heading!!!- Heading is the first thing that readers will notice, but more importantly, not just readers, but search engines as well. Writing a heading including keywords but at the mean time maintain attraction to readers will be the best outcome of a successful heading. For example, a post introducing sports car with a heading of  ”Sports Car” is definitely great for search engines but I highly doubt that readers will find this heading worth reading. A better heading will be “10 facts you should know about sports car”.

2. Update Constantly – Every successful blog such as 95to5mac and baseball nation has the same characteristic that is constantly updating posts. Let’s say that a blog has finally reached their goal of 1million views and decided to take a break and stop updating informations. Sooner or later, those original readers will find other blogs in replacement of the old one because no new informations can be obtained from the old ones. No one wants to read a blog that has been read 10 times.

3. Interaction with Readers – Asking questions, invite comments, answering questions and reply comments. The best way to engage readers is to interacte with them. Every comment and question shows their interest in the post and replying them is essential. Everyone expects a response when they throw out a question right?

4. Comments!!! – Number of comments and response to comments are often an important thing that a blog needs. Have you ever went to a youtube video by accident but after reading the top comment decided to finish the whole video? Or leave immediately because the top comment was ” this is fake and gay”. Thats exactly how powerful comments can be.

5. Valuable content – When writing a content, bloggers should always think at a reader’s perspective. Content should be easily understood and read. For example, a blog that introduce programming should always start with the basic programming skills and progressively include the difficulty of programming so that the reader will understand.

There are many worth reading blogs on the internet, but out of all, I like get rich slowly the most. It constantly update wise advices to readers on how to manage your finance better. It will be great if you check it out when you have time.

Thanks for reading this post, see you soon!